CRM: conceptualization and scale development
Year of publication: |
2005
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Authors: | Sin, Leo Y.M. ; Tse, Alan C.B. ; Yim, Frederick H.K. |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 39.2005, 11, p. 1264-1290
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Saved in:
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