CRM Failure and the Seven Deadly Sins - Are your CRM undertakings lost in a sea of failed or uncompleted projects?
| Year of publication: |
2004
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|---|---|
| Authors: | Kale, Sudhir H. |
| Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 13.2004, 5, p. 42-47
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