Grouping euroconsumers : a culture-based clustering approach
Sudhir H. Kale
| Year of publication: |
2007
|
|---|---|
| Authors: | Kale, Sudhir H. |
| Published in: |
Fundamentals of marketing research ; Vol. 5. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 231-243
|
| Subject: | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Kultur | Culture | Clusteranalyse | Cluster analysis | Westeuropa | Western Europe |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003541322