CRM in financial services : a practical guide to making customer relationship management work
Bryan Foss & Merlin Stone
| Year of publication: |
2002
|
|---|---|
| Authors: | Foss, Bryan |
| Other Persons: | Stone, Merlin (contributor) |
| Institutions: | NetLibrary, Inc (contributor) |
| Publisher: |
London : Kogan Page |
| Subject: | Beziehungsmarketing | Relationship marketing | Finanzdienstleistung | Financial services | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xviii, 700 p ill 26 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Electronic reproduction, Boulder, Colo : NetLibrary, 2003 |
| ISBN: | 0-585-44369-6 ; 978-0-585-44369-0 ; 0-7494-3696-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011479554