CRM in social media : predicting increases in Facebook usage frequency
Michel Ballings; Dirk Van den Poel
| Year of publication: |
2015
|
|---|---|
| Authors: | Ballings, Michel ; Van den Poel, Dirk |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 244.2015, 1 (1.7.), p. 248-260
|
| Subject: | Decision support systems | Social media | Data mining | Predictive analytics | Facebook | Social Web | Social web | Data Mining | Beziehungsmarketing | Relationship marketing | Management-Informationssystem | Management information system | Prognoseverfahren | Forecasting model | Online-Marketing | Internet marketing | IT-gestütztes Marketing | Computer-assisted marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010531944