CRM performance measurement : the case of CTM
Behzad Jafari
| Year of publication: |
2012
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|---|---|
| Authors: | Jafari, Behzad |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 21933686. - Vol. 5.2012, 1, p. 1-18
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010057960