CRM: Profiting from understanding customer needs
| Year of publication: |
2004
|
|---|---|
| Authors: | Stringfellow, Anne ; Nie, Winter ; Bowen, David E. |
| Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 47.2004, 5, p. 45-52
|
| Publisher: |
Elsevier |