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CRM-Systeme im Vergleich

J. Felix Hampe, Anastasia Meletiadou, Silke Schönert
Year of publication:
2002
Authors: Hampe, J. Felix ; Meletiadou, Anastasia ; Schönert, Silke
Published in:
Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen. - Berlin : Springer, ISBN 978-3-540-42902-9. - 2002, p. 175-199
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