CRM und Web 2.0
John-Uwe Scherberich
| Year of publication: |
2013
|
|---|---|
| Authors: | Scherberich, John-Uwe |
| Published in: |
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation. - Wiesbaden : Springer Gabler, ISBN 3-8349-4175-1. - 2013, p. 119-138
|
| Subject: | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Unternehmensanalyse | Business analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014546732