Cross-border e-commerce as a foreign market entry mode among SMEs : the relationship between export capabilities and performance
Year of publication: |
2022
|
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Authors: | Cassia, Fabio ; Magno, Francesca |
Published in: |
Review of international business and strategy. - Bingley : Emerald Group Publishing Limited, ISSN 2059-6022, ZDB-ID 2854169-8. - Vol. 32.2022, 2, p. 267-283
|
Subject: | Capabilities | Cross border e-commerce | Entry mode | Export management | Resource-based view | Ressourcenorientierter Ansatz | Electronic Commerce | E-commerce | Internationaler Markteintritt | International market entry | KMU | SME | Export | Multinationales Unternehmen | Transnational corporation | Exportwirtschaft | Export sector | Online-Handel | Online retailing | Internationales Marketing | International marketing | Unternehmenserfolg | Firm performance |
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