Cross-border relationships and performance : revisiting a complex linkage : a commentary essay
Year of publication: |
2010
|
---|---|
Authors: | Sinkovics, Rudolf R. ; Jean, Ruey-jer Bryan ; Pezderka, Noemi |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 12, p. 1368-1371
|
Subject: | Beziehungsmarketing | Relationship marketing | Performance-Management | Performance management | Export | Import | Interkulturelle Beziehungen | Cross-cultural relations |
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