Cross-buying after product failure recovery? : depends on how you feel about it

Nita Umashankar, Raji Srinivasan, and Jeffrey R. Parker

Year of publication:	2016
Authors:	Umashankar, Nita ; Srinivasan, Raji ; Parker, Jeffrey R.
Published in:	Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 24.2016, 1, p. 1-22
Subject:	Elektrohandel \| Electrical goods trade \| Produkthaftung \| Product liability \| Sortiment \| Retail assortment \| USA \| United States

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