Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Chang-Won Choi
| Year of publication: |
2022
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| Authors: | Choi, Chang Won |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 32.2022, 2, p. 145-161
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| Subject: | advertising appeal | content analysis | cross-culture | international advertising | YouTube | Südkorea | South Korea | USA | United States | Werbung | Advertising | Internationales Marketing | International marketing | Vergleich | Comparison | Kulturelle Identität | Cultural identity | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Bibliometrie | Bibliometrics | Printwerbung | Print advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2020.1808828 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013177323