Cross-cultural consumer perceptions of advertising via mobile devices : some evidence from Europe and Japan
Year of publication: |
2008
|
---|---|
Authors: | Haghirian, Parissa ; Madlberger, Maria |
Published in: |
Global mobile commerce : strategies, implementation, and case studies. - Hershey, Pa. [u.a.] : Information Science Reference, ISBN 978-1-59904-558-0. - 2008, p. 215-232
|
Subject: | Mobile Business | Mobile business | Mobilkommunikation | Mobile communications | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Vergleich | Comparison | Japan | Europa | Europe |
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