Cross-Functional Influence in New Product Development: An Exploratory Study of Marketing and R&D Perspectives
| Year of publication: |
2000
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|---|---|
| Authors: | Atuahene-Gima, Kwaku ; Evangelista, Felicitas |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 46.2000, 10, p. 1269-1284
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