Cross-functional issues in the implementation of relationship marketing through customer relationship management
| Year of publication: |
2001
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|---|---|
| Authors: | Ryals, Lynette ; Knox, Simon |
| Published in: |
European management journal : publ. twice a year for the Scottish Business School. - Oxford [u.a.] : Pergamon, Elsevier Science, ISSN 0263-2373, ZDB-ID 8594971. - Vol. 19.2001, 5, p. 534-542
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