Cross-media advertising in times of changing media environments and media consumption patterns
Sandra Diehl, Isabell Koinig, and Rebecca Scheiber
| Year of publication: |
2022
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|---|---|
| Authors: | Diehl, Sandra ; Koinig, Isabell ; Scheiber, Rebecca |
| Published in: |
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility. - Cham : Springer, ISBN 978-3-030-86679-2. - 2022, p. 189-209
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| Subject: | Cross-media advertising | Media multitasking | Media synergy | Cross-media advertising effectiveness | Cross-media channels | Werbung | Advertising | Werbewirkung | Advertising effects | Mediamix-Strategie | Media mix | Mediennutzung | Media usage | Synergie | Synergy | Mediensektor | Media industries | Werbeträger | Advertising media | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-86680-8_11 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013167353