Cross-media integration of QR code : a preliminary exploration
Shintaro Okazaki; Angeles Navarro; Sara Campo
| Year of publication: |
2013
|
|---|---|
| Authors: | Okazaki, Shintaro ; Navarro, Angeles ; Campo, Sara |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 14.2013, 2, p. 137-148
|
| Subject: | QR code | loyalty | mobile device | privacy concerns | reward | Datenschutz | Data protection | Mobilkommunikation | Mobile communications | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009787474