Cross-national differences in market response : line-length, price, and distribution elasticities in 14 indo-pacific rim economies
Hannes Datta, Harald J. van Heerde, Marnik G. Dekimpe, and Jan-Benedict E.M. Steenkamp
| Year of publication: |
2022
|
|---|---|
| Authors: | Datta, Hannes ; Heerde, Harald J. van ; Dekimpe, Marnik G. ; Steenkamp, Jan-Benedict E. M. |
| Subject: | culture | distribution | emerging economies | emerging markets | empirical generalizations | marketing-mix elasticities | pricing | product | Schwellenländer | Emerging economies | Preiselastizität | Price elasticity | Elastizität | Elasticity | Theorie | Theory |
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