Cross-national Evaluation of Made-in Concept Using Multiple Cues
| Year of publication: |
1993
|
|---|---|
| Authors: | Ahmed, Sadrudin A. ; Astous, Alain d' |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 27.1993, 7, p. 39-52
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