Cross-platform spillover effects in consumption of viral content : a quasi-experimental analysis using synthetic controls
Year of publication: |
2020
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Authors: | Krijestorac, Haris ; Garg, Rajiv ; Mahajan, Vijay |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 31.2020, 2, p. 449-472
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Subject: | spillover effect | quasi experiments | synthetic control | information diffusion | viral marketing | Spillover-Effekt | Spillover effect | Virales Marketing | Viral marketing | Experiment | Wirkungsanalyse | Impact assessment |
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