Cross promotion of web references in print ads : are advertisers attempting to engage consumers?
Elzbieta Lepkowska-White; Amy Parsons and Aylin Ceylan
| Year of publication: |
2014
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|---|---|
| Authors: | Lepkowska-White, Elzbieta ; Parsons, Amy ; Ceylan, Aylin |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 8.2014, 4, p. 309-326
|
| Subject: | Online marketing | Online advertising | Advertising | Integrated marketing communications | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects | Werbung | Konsumentenverhalten | Consumer behaviour | Printwerbung | Print advertising | Verkaufsförderung | Sales promotion | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010433942