Cross-section, time-series issues in the analysis of advertising effectiveness
Mark Melheim Moriarty
| Year of publication: |
1973
|
|---|---|
| Authors: | Moriarty, Mark Melheim |
| Subject: | Werbungsbetrieb | Preisniveau | Marktforschung | Absatzzone |
| Extent: | XI, 161 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Thesis: | Purdue University, Diss. 1973 |
| Notes: | Bibliogr. S. 155 Fotokopie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002517861