Cross-sectional versus longitudinal survey research : concepts, findings, and guidelines
Aric Rindfleisch, Alan J. Malter, Shankar Ganesan, and Christine Moorman
| Year of publication: |
2008
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|---|---|
| Authors: | Rindfleisch, Aric ; Malter, Alan J. ; Ganesan, Shankar ; Moorman, Christine |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 45.2008, 3, p. 261-279
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| Subject: | Marktforschung | Market research | Wissenschaftliche Methode | Scientific method | Querschnittsanalyse | Cross-section analysis | Zeitreihenanalyse | Time series analysis | Vergleich | Comparison |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003724259