Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services
| Year of publication: |
2005
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|---|---|
| Authors: | Li, Shibo ; Sun, Baohong ; Wilcox, Ronald T. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 42.2005, 2, p. 233-239
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