Crossing incentive alignment and adaptive designs in choice-based conjoint : A fruitful endeavor
Verena Sablotny-Wackershauser, Marcel Lichters, Daniel Guhl, Paul Bengart, Bodo Vogt
| Year of publication: |
2024
|
|---|---|
| Authors: | Sablotny-Wackershauser, Verena ; Lichters, Marcel ; Guhl, Daniel ; Bengart, Paul ; Vogt, Bodo |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 52.2024, 3, p. 610-633
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| Subject: | Adaptive choice-based conjoint (ACBC) analysis | Artificial Intelligence | Discrete choice experiments (DCE) | Incentive alignment | Predictive validity | Purchase forecasting | Diskrete Entscheidung | Discrete choice | Conjoint-Analyse | Conjoint analysis | Experiment | Künstliche Intelligenz | Artificial intelligence | Prognoseverfahren | Forecasting model | Konsumentenverhalten | Consumer behaviour | Leistungsanreiz | Performance incentive |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-023-00997-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015047909