Crossmedia : Integration von Online und Offline im Dialogmarketing
Year of publication: |
2012
|
---|---|
Authors: | Holland, Heinrich ; Wengerter, Lena |
Published in: |
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing. - Wiesbaden : Springer-Gabler, ISBN 978-3-8349-3524-3. - 2012, p. 65-92
|
Subject: | Mediamix-Strategie | Media mix | Online-Marketing | Internet marketing | Direktmarketing | Direct marketing | Werbewirkung | Advertising effects |
-
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra, (2022)
-
Taylor, Jennifer, (2013)
-
Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong, (2016)
- More ...
-
Wengerter, Lena, (2015)
-
Holland, Heinrich, (2009)
-
Holland, Heinrich, (2009)
- More ...