Crossover Effects in the Theory of Reasoned Action: A Moderating Influence Attempt.
| Year of publication: |
1985
|
|---|---|
| Authors: | Oliver, Richard L ; Bearden, William O |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 12.1985, 3, p. 324-40
|
| Publisher: |
University of Chicago Press |