Crowd intelligence : analyzing online product reviews for preference measurement
Shengsheng Xiao, Chih-Ping Wei, Ming Dong
| Year of publication: |
2016
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|---|---|
| Authors: | Xiao, Shengsheng ; Wei, Chih-Ping ; Dong, Ming |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 53.2016, 2, p. 169-182
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| Subject: | Preference analysis and measurement | Aggregate consumer preferences | Crowd intelligence | Online product reviews | User generated content | Kano model | Präferenztheorie | Theory of preferences | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Social Web | Social web | Messung | Measurement | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Produkttest | Product testing | Produktinformation | Product information |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2015.09.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011448449