CSR ad impact on purchase intention
Syed Ali Abbas
| Year of publication: |
2024
|
|---|---|
| Authors: | Abbas, Syed Ali |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 20.2024, 1, p. 108-118
|
| Subject: | brand revitalisation | consumer behaviour | COVID-19 | CSR | purchase intention | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Coronavirus | Markenimage | Brand image | Kaufentscheidung | Purchase decision | Kaufmotiv | Consumer motivation | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2024.136815 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015065494