CSR as a selling of indulgences : an experimental investigation of customers' perceptions of CSR activities depending on corporate reputation
Anne-Kathrin Ulke and Laura Marie Schons
| Year of publication: |
2016
|
|---|---|
| Authors: | Ulke, Anne ; Edinger-Schons, Laura Marie |
| Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 19.2016, 3, p. 263-280
|
| Subject: | corporate social responsibility | corporate credibility | corporate reputation | impression formation | Firmenimage | Corporate reputation | Corporate Social Responsibility | Corporate social responsibility | Wahrnehmung | Perception | Beziehungsmarketing | Relationship marketing |