CSR orientation and firm performance in the Middle Eastern and African B2B markets : the role of customer satisfaction and customer loyalty
Mohammad Asif Salam, Mohammed Abu Jahed, Todd Palmer
| Year of publication: |
2022
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|---|---|
| Authors: | Salam, Mohammad Asif ; Jahed, Mohammed Abu ; Palmer, Todd |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 107.2022, p. 1-13
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| Subject: | CSR orientation | Firm performance | Customer satisfaction | Customer loyalty | B2B markets | PLS-SEM | Middle East and Africa (MEA) | Saudi Arabia | Kundenzufriedenheit | Unternehmenserfolg | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Saudi-Arabien | Mittlerer Osten | Middle East | Afrika | Africa | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.09.013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014230629