Cultural camouflage : how consumers perform concealment practices and blending techniques to insulate cultural membership
Alexandra S. Rome, Jack S. Tillotson & Florian Maurice
| Year of publication: |
2022
|
|---|---|
| Authors: | Rome, Alexandra ; Tillotson, Jack S. ; Maurice, Florian |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 38.2022, 7/8, p. 605-632
|
| Subject: | cultural membership | Identity | identity threats | LGBTQ+ | post-gay | stigma | Unternehmenskultur | Corporate culture | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Kulturelle Identität | Cultural identity | Mitgliedschaft | Membership | Nationalkultur | National culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2021.1974077 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013206725