Cultural differences in design-based product evaluation: the role of holistic and analytic thinking
Li Liu
| Alternative title: | Kulturelle Unterschiede in der design-basierten Produktevaluierung: Die Rolle des individuellen Denkstils |
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| Year of publication: |
2013
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| Authors: | Liu, Li |
| Other Persons: | Orth, Ulrich R. (degree supervisor) |
| Subject: | Markenimage | Brand image | Kaufmotiv | Consumer motivation | Verpackung | Packaging | Kulturelle Identität | Cultural identity |
| Extent: | Online-Ressource (V, 171 S.) Ill., graph. Darst. |
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| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Kiel, Univ., Diss., 2013 |
| Notes: | Systemvoraussetzungen: Acrobat Reader Parallelsacht.: Kulturelle Unterschiede in der design-basierten Produktevaluierung: Die Rolle des individuellen Denkstils |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009767549