Cultural Differences in Response to Social Exclusion Two experiments tested the hypothesis that subtly different types of social exclusion (being ignored vs. being rejected) produce very different consumer responses and these responses are moderated by cultural orientations. For people from individualistic cultures, inducing feelings of being ignored produced a greater preference for conspicuous ...
| Authors: | SHRUM, L. J. ; LEE, JAEHOON |
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| Institutions: | College of Business, University of Texas-San Antonio |
| Subject: | Self-concept | conspicuous consumption | prosocial behavior | charitable donations | self-threat |
| Extent: | application/pdf |
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| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | The price is Free Number 0001 27 pages |
| Classification: | M3 - Marketing and Advertising ; M31 - Marketing ; M39 - Marketing and Advertising. Other |
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