Cultural experiential goal pursuit, cultural brand engagement, and culturally authentic experiences : sojourners in America
Year of publication: |
2019
|
---|---|
Authors: | Vredeveld, Anna J. ; Coulter, Robin A. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 47.2019, 2, p. 274-290
|
Subject: | Consumer journeys | Cultural experiential goals | Brand engagement | Experiential consumption | Cultural authenticity | Sojourners | American popular culture | Emerging adulthood | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Kulturelle Identität | Cultural identity | Unternehmenskultur | Corporate culture | Kultur | Culture |
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