Cultural influence on the adoption of social networking sites
María-del-Carmen Alarcón-del-Amo (Universitat Autónoma de Barcelona), Carlota Lorenzo-Romero (University of Castilla-La Mancha), Miguel-Ángel Gómez-Borja (University of Castilla-La Mancha)
| Year of publication: |
2016
|
|---|---|
| Authors: | Alarcón-del-Amo, María-del-Carmen ; Lorenzo-Romero, Carlota ; Gómez-Borja, Miguel-Ángel |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 58.2016, 2, p. 277-300
|
| Subject: | Social Web | Social web | Innovationsdiffusion | Innovation diffusion | Kulturelle Identität | Cultural identity | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/IJMR-2016-015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011472503