Cultural models and social discourses in business : the case of - ideological - politeness strategies in service encounters
Carmen Marimón-Llorca
| Year of publication: |
2009
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|---|---|
| Authors: | Marimón Llorca, Carmen |
| Published in: |
Intercultural business communication and simulation and gaming methodology. - Bern : Lang, ISBN 978-3-03911-688-1. - 2009, p. 261-282
|
| Subject: | Kommunikation | Communication | Marketingmanagement | Marketing management | Sprache | Language | Soziale Werte | Social values | Unternehmenskultur | Corporate culture | Kundenservice | Customer service | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003917931