Cultural personal values and switching costs perceptions : beyond Hofstede
Year of publication: |
2022
|
---|---|
Authors: | Blut, Markus ; Beatty, Sharon E. ; Northington, William Magnus |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 150.2022, p. 339-353
|
Subject: | Cross-cultural theory | Cultural personal values | Customer commitment | Relationship marketing strategies | Share of wallet | Switching costs | Beziehungsmarketing | Relationship marketing | Wechselverhalten | Switching behaviour | Soziale Werte | Social values | Konsumentenverhalten | Consumer behaviour | Unternehmenskultur | Corporate culture | Kulturelle Identität | Cultural identity |
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