Cultural value, perceived value, and consumer decision-making style in China : a comparison based on an urbanization dimension
Year of publication: |
2013
|
---|---|
Authors: | Sun, Chuan ; Su, Song ; Huang, Jinsong |
Published in: |
Nankai business review international. - Bingley : Emerald, ISSN 2040-8749, ZDB-ID 2549224-X. - Vol. 4.2013, 3, p. 248-262
|
Subject: | Consumer decision-making style | Cultural value | Perceived value | Urbanization differences | Konsumentenverhalten | Consumer behaviour | China | Soziale Werte | Social values | Kulturelle Identität | Cultural identity |
-
Masculinity and femininity cultural value and service quality
Sarhan, Nael M., (2015)
-
Impact of cultural values on technology acceptance and technology readiness
Sunny, Sun, (2019)
-
Cruz-Cárdenas, Jorge, (2019)
- More ...
-
Attitude toward the viral ad : expanding traditional advertising models to interactive advertising
Huang, Jinsong, (2013)
-
Sun, Chuan, (2013)
-
Attitude Toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising
Huang, Jinsong, (2013)
- More ...