Cultural values and voice as determinants of customers' marketing research cooperation : a fuzzy set perspective

Christian Nedu Osakwe, Oluwatobi A. Ogunmokun, Ogechi Adeola, Abdul Bashiru Jibril

Year of publication:	2024
Authors:	Osakwe, Christian Nedu ; Ogunmokun, Oluwatobi A. ; Adeola, Ogechi ; Jibril, Abdul Bashiru
Subject:	cultural values \| fsQCA \| marketing research cooperation \| personal cultural orientation \| retail \| voice \| Marktforschung \| Market research \| Soziale Werte \| Social values \| Kulturelle Identität \| Cultural identity \| Konsumentenverhalten \| Consumer behaviour \| Nationalkultur \| National culture \| Einzelhandel \| Retail trade

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