Cultural variations in the use of marketing signals: a multilevel analysis of the motion picture industry
| Year of publication: |
2013
|
|---|---|
| Authors: | Akdeniz, M. Billur ; Talay, M. Berk |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 41.2013, 5, p. 601-624
|