Culturally Customizing Websites for U.S. Hispanic Online Consumers
| Year of publication: |
2008
|
|---|---|
| Authors: | Singh, Nitish ; Baack, Daniel W. ; Pereira, Arun ; Baack, Donald |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 48.2008, 2, p. 224-234
|