Culture, cross-cultural communication, and international business communication in the global context : a critical approach
Year of publication: |
2024
|
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Authors: | Gökmen, Aytaç |
Published in: |
Smart strategies and societal solutions for sustainable international business. - Hershey, PA : IGI Global, ISBN 979-8-3693-0532-4. - 2024, p. 52-63
|
Subject: | Multinationales Unternehmen | Transnational corporation | Interkulturelle Beziehungen | Cross-cultural relations | Interne Kommunikation | Internal communication |
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