Customer acceptance of four types of hospitality value propositions
Lenna V. Shulga, James A. Busser
| Year of publication: |
2020
|
|---|---|
| Authors: | Shulga, Lenna V. ; Busser, James A. |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 87.2020, p. 1-11
|
| Subject: | Well-being | Competitive service advantage | Service-dominant logic | Theory of acceptance | Value propositions | Service-Dominant Logic | Dienstleistungsqualität | Service quality | Innovationsakzeptanz | Innovation adoption | Kundenwert | Customer value | Marketingtheorie | Marketing theory | Krankenhaus | Hospital | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Betriebliche Wertschöpfung | Value creation | Konsumentenverhalten | Consumer behaviour | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2019.102388 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012241949