Customer acquisition, retention, and service access quality : optimal advertising, capacity level, and capacity allocation
Philipp Afèche, Mojtaba Araghi, Opher Baron
| Year of publication: |
2017
|
|---|---|
| Authors: | Afèche, Philipp ; Araghi, Mojtaba ; Baron, Opher |
| Published in: |
Manufacturing & service operations management : M & SOM. - Catonsville, MD : INFORMS, ISSN 1523-4614, ZDB-ID 2021015-2. - Vol. 19.2017, 4, p. 674-691
|
| Subject: | abandonment | advertising | call centers | capacity management | congestion | customer relationship management | fluid models | marketing-operations interface | priorities | promotions | service quality | staffing | queueing systems | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Warteschlangentheorie | Queueing theory | Werbung | Advertising | Kapazitätsplanung | Capacity planning | Callcenter | Call centre | Kundengewinnung | Customer acquisition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/msom.2017.0635 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011770629