Customer attitudes of stayers and defectors in B2B services: Are they really different?
| Year of publication: |
2011
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| Authors: | Williams, Paul ; Khan, M. Sajid ; Ashill, Nicholas J. ; Naumann, Earl |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 40.2011, 5, p. 805-816
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