Customer base analysis : the case for a central variant of the Betageometric/NBD model
by Daniel Hoppe and Udo Wagner
| Year of publication: |
2007
|
|---|---|
| Authors: | Verhoef, Peter C. ; Doorn, Jenny van ; Dorotic, Matilda |
| Published in: |
Marketing : journal of research and management. - Munich : Beck, ISSN 1860-4404, ZDB-ID 2186262X. - Vol. 3.2007, 2, p. 75-90
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009069499