Customer-base analysis using repeated cross-sectional summary (RCSS) data
Kinshuk Jerath, Peter S. Fader, Bruce G.S. Hardie
| Year of publication: |
2016
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|---|---|
| Authors: | Jerath, Kinshuk ; Fader, Peter ; Harfie, Bruce G. S. |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 249.2016, 1 (16.2.), p. 340-350
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| Subject: | Customer-base analysis | Probability models | Data aggregation | Data privacy and security | Information loss | Pareto-Optimum | Pareto efficiency | Aggregation | Kundenanalyse | Customer analysis | Datenschutz | Data protection | USA | United States | Theorie | Theory | Beziehungsmarketing | Relationship marketing | Kundendaten | Customer data |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2015.09.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011435863