Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity
| Year of publication: |
2010
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| Authors: | Aribarg, Anocha ; Arora, Neeraj ; Kang, Moon Young |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 29.2010, 1 (27.1.), p. 85-94
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